After months and months of waiting, the Department of
Tourism launched the newest and I must say strongest branding/slogan for
Philippines tourism after “WOW Philippines”. Tourism Secretary Ramon Jimenez,
Jr. calls it “It’s More Fun in the Philippines”. And immediately the phrase
became viral through all forms of communication: social networks, news program,
radio shows, etc.
“Our strategy is simple: while other countries invite you to
observe, Filipinos can promise a more heartfelt and interesting experience.
Wherever you go, whatever you do in the country, it’s the Filipinos that will
complete your vacation and will make your holiday unforgettable” --- DOT Sec.
Ramon Jimenez, Jr.
I’m a little behind on this craze as most of the people I know got their own “It’s More Fun in the Philippines” photos and meme posted everywhere, but it’s better late than never right? So finally, I got the time to sit down and look on my travel photos to share. Here's 12 out of the many things why it’s more fun in the Philippines.